Eric Schakel — Fractional CMO & Growth Partner

Q: What does a partnership look like?

A partnership combines strategic direction with consistent execution for scalable growth.

Eric Schakel, fractional CMO and Growth Partner supporting companies with commercial strategy and scalable growth — Fractional CMO
& Growth Partner

Clarity for companies ready to scale.

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I work with a select number of entrepreneurs,
to shape commercial direction and make the
right calls for their next stage of growth.

Approach

It’s about us leveraging time, energy, and budget to turn potential into revenue.

With years of running my brand and demand studio, working with ambitious entrepreneurs and growing a strong network of professionals, I’m now excited to share my experience.

But not just with anyone. Only those willing to push boundaries and step into the forefront of the market. That’s what it’s about for me: building exciting ideas, committing to the long term, and
taking responsibility for the success ahead.

Trusted by 35+ modern brands

and forward-thinking companies.

This is where it starts to matter. When growth and performance take over as the main drivers for what’s next. When you’re no longer exploring, but expected to perform. And every decision starts to shape the outcome.

01.

Startups

Startups seeking investment or already under pressure to deliver fast. Ready to move into a rapid growth phase, looking for clarity and precision in execution.
02.

Scaleups

Scaleups trying to sell at scale, but lacking the structure to move forward. Looking for clarity, commercial direction, and a stronger
foundation to reach their targets.
03.

Incumbents

Companies with a proven market position, now under pressure to evolve. Ready to redefine their story, sharpen their positioning, and unlock their next phase of growth.

Collabs

Clarity
Session

One-day session to define and
sharpen your commercial goals.

Clear priorities
Sharp positioning
Immediate direction

One-time

Fractional
CMO

Ongoing partnership to define and
drive your commercial growth.

Commercial direction
Strategic decisions
Ongoing guidance

Per month

6k+

Both collaborations are for founders building with real commitment, ready to make clear decisions and focused on scale, not just growth.

Execution
Follows
Direction

If I see the potential and we decide to move forward, execution is handled through Buro Schakel — my product marketing studio focused on brand and demand systems.

This ensures that what we define is not just between us, but actually gets built.

Mostly, I work on a fee basis. In select cases, where alignment and long-term potential are strong, this evolves into a deeper partnership.

Explore venture partnerships

What founders typically
want to know before
we work together

What does a Fractional CMO do?

A Fractional CMO provides senior marketing and growth leadership without joining full-time. The role is focused on commercial direction, positioning, marketing priorities and scalable growth.

What are the benefits of a session?

A session brings immediate clarity on where you stand and what needs to change to move forward. We cut through assumptions, sharpen your positioning and define the decisions that actually drive growth. You leave with a clear direction, concrete next steps and a stronger foundation to build on.

What does a partnership look like?

A partnership means working closely on the strategic side while building momentum through consistent execution. I stay involved in direction, positioning and key decisions, while execution is handled through Buro Schakel. This creates a setup where strategy and execution stay aligned, allowing you to move faster and scale with confidence.